For the Biodiversity brief, my concept aims to show two sides of the story of the breadfruit- the Western side and the indigenous side. My posters have two separate typefaces to show the two sides, which are Bell (a western typeface) for the Western side and Veneer (more of a protest typeface) for the indigenous side. The green posters are typography posters and the white posters show more imagery or illustration. As my audience are 18-25 year olds, my digital aspect is GIFs that are accessible through AR when the phone hovers over the poster as this felt quite socially appropriate for this generation.